Operation working group proposal discussion

Too many tasks, have to reduce a lot. Suggest updating after our LXDAO strategies are confirmed for phase 2.

1 Like

We need clear a clear goal of operation’s work:
First of all, I seperate it to 3 parts:
We have to clear goal so that we get better outcome

  1. Improve brand influence: Enhance the brand awareness and influence of LXDAO through precise media placement strategies, high-quality content output and continuously improving community attributes to increase the community’s stickiness and promote a healthy development of the community.
  2. User operations: Provide personalized and high-quality services based on user needs, lower the barrier to entry and increase user engagement through information and output marketing, establish various user feedback mechanisms, continuously optimize services, and increase user retention and engagement.
  3. Collaborative expansion: Actively establish close cooperative relationships with more high-quality project parties or DAO organizations, jointly explore opportunities for cooperation, and cooperate to build a more sustainable ecological system. Meanwhile, monitor and analyze the dynamic changes in the ecosystem in real-time, timely adjust strategic direction, to ensure the stability and healthy development of the ecosystem.
2 Likes

I have a idea. There are many developer in our community, we can move the developer’s blog in lxdao public account, and the developer will get lxp rewards at the same time.

1 Like

Yeah, we have a plan for supporting research.

1 Like

I think the first stage of user operation is still very good, but I think we are currently missing some things that need to be added in the S1 season

  1. Periodic Space
  2. establish KOL matrix
  3. build media matrix

weekly space with founders sounds great!

LXDAO weekly space could serve as a platform for founders to promote their projects, which also helps LXDAO to attract more builders. And therefore create a self-sustainable cycle

i am happy to be the host :grinning:

First of all, we need confirm the goal of operation group. Why do we need to do this work and what’s our goal. After clarifying this part, we will know what should we do and what can we do. It would make our work more useful and get feed back quickly.

Before clarifying goal, we put our exist work here first.

Group Operation:

  1. Wechat Group: amlost 3k people here include official group, project official group, project work group, buidler group, friends group, normal work group, special tech conversation group, study group and so on.
  2. Discord Group: almost 700 here, info notice, bot, project and work channel.

Content Operation:

  1. Media Channel Platform: 5 , include Chinese media Wechat official account (main), English media: Medium, Mail3, Binance, MuseX.
  2. Content Pool: according the main goal, needs and contents of LXDAO, we separate our content to 7 parts: DAO guide (people here can know how to join LXDAO’s work and know more about it), DAO project (we will public a official introduction article for every new project, so that user can get to know them, this is a kind of support of project cold boot), DAO Needs (DAO’s member here can get the recruiting needs of project or work group), Partner, Research, Buidler, if you want to more detail, you can go this this link()
  3. Content publish SOP: sop is just for work more efficient before start co-work and less mistake before public.
  4. Content needs table: we collect all basic information of projects and work groups, our buddy can easy to use, and all info can be record here, we will know all project’s situation here. When we grow up, it will be very useful in future.

Cooperate:

  1. Media Channel set up: Foresight news, Odaily, Binance, Marsbit, and so on, set up this one is good for our big activities.
  2. Project’s cooperate
  3. DAO’s Projects

Activities Operation:

  1. Space: we have hosted 2 spaces.
  2. Sharing:
  3. Study Plan: English study group, Web3 study group.
    1. Now English study group - translation group’s collaboration mode and outcome are well running, we will try to publish them on different media platform.
    2. Web3 study group will start run soon, now this group’s content’s framework has already set and we got two article published. We will try to create study model let people know web3 concept first and then create (idea, design, article, analysis, product and so on).
  4. IRL

From all of work that we are doing now, we should know why we need to do these and what we will get from our work (value/goal)

This is my opinion about these questions and some suggestions for our next work:

  1. Content Operation: (move on and let more people join in)

    1. value/goal: attract more people, promote LXDAO to public, let people easy to get into LXDAO and know comprehensive LXDAO.
    2. suggestion: let more people get into this part, and create more useful info.
  2. Group operation: (separate to two group by user’s need, and tell people)

    1. Problem: Group is our main place, people collaborate here, talk here, share here and get immediately info here. But now there are too much groups in different platform, how to use and operate them is not clear. people don’t know what them can get here, and the operation’s work is hard because definition of group is not clear.
    2. Value: people can really collaborate here, talk here, share here and get immediately info here. Earn skills improvement, friendship, and working experience of web3. Creativity is super important.
    3. suggestion: separate to two group by user’s need - Benefit Group and Growth Group, they have different function and some basic rules.
  3. Activities Operation:

    1. Value: earn some here
    2. suggestion: collaborate with more partner, co-build useful activities here, plan to start a study plan: from concept to practice, we can co-operate with more friends and partners to do this, lets more people know web3, and make great in China.

From all of I mentioned above,

I think we need 5 people here to run those parts:

Web3 Study plan, Cooperation BD, Info catcher, group manager, content producer

Web3 Study plan: From concept to practice, lets more people know, join, use and build web3, and make great in China.

Cooperation BD: connect with our partner and find the way to cooperate.

Info Catcher: catch useful info to us, Hackathon info, grands applying info and the news

Group manager: Group manage, talk with our friends here know their needs and set the net.

Content producer: content’s making, edit, layout and check, them publish them to public.

1 Like

LXDAO 运营小组第一次会议记录:

时间:2023 年 4 月 4 日 20:30-21:30
参会人员:Marcus、三支、Echo

结论:

  1. 运营目标的确认(按优先级排序):新增 buidler、促进活跃用户、辅助项目用户增长
  2. 参与成员身份定位说明:
    Fans:所有加入LXDAO的人,可以享受LXDAO的福利;
    Member:除了Fans包含内容以外,还积极参与DAO的建设,且开始参与贡献;
    Buidler:参与贡献达到一定程度后,申请成为Buidler,且有Buidler Card。
  3. 制定了提案内容部分的分工安排:三支负责用户增长和用户运营的内容撰写,Echo 负责 BD 合作 SOP撰写,Marcus 负责用户活跃度提升的说明。

下一步计划:

  1. 各自在第二次会议前完成提案内容的部分,
  2. 第二次会议时间:2023 年 4 月 7 日 9:30
    会议内容:对内容进行合稿,完善运营提案。

Meeting of the Operations Team of LXDAO:

Date: April 4th, 2023, 20:30-21:30
Participants: Marcus, Sanzhi,and Echo.

Conclusion:

  1. The confirmation of the operational goals (in priority order): adding new buidlers, promoting active users, and assisting with the growth of project users.
  2. An explanation of the identity of participating people:
    Fans: All individuals who join LXDAO can enjoy the benefits of LXDAO and be one of community.
    Member: In addition to Fans, individuals who actively participate in the construction of DAO and begin to contribute.
    Buidler: After participating in sufficient contributions, individuals can apply to become buidlers and receive SBT cards.
  3. A distribution arrangement was established for the content writing of the proposal: Sanzhi will be responsible for writing the content related to user growth and user operations, Echo will be responsible for writing the BD cooperation SOP, and Marcus will be responsible for explaining the of User activity.

Next Steps:

  1. Complete the content part of the proposal before the second meeting.
  2. The second meeting will be held on April 7th, 2023 at 9:30 pm. The content will be combined and refined to complete the operational proposal.

社群运营

  1. 通过 LXDAO 现有内容进行干货输出,吸引对 Web3 感兴趣的人群加入 LXDAO
  2. 对加入 LXDAO 的成员进行身份的明确定位,满足双方的需求,Fans 作为 LXDAO 的支持者,享受 LXDAO 福利和早期产品使用权益,Member 作为 LXDAO 潜在的建设者,LXDAO 将给予学习支持与路径指导,同时创造实践机会。
  3. 做法
    • Web3 优质与资讯相关的内容持续输出与运营,多平台扩展与分发。
    • 用户学习计划的设定与合作。
    • 目标:Q2季度 Buidler 转化 50-100 人,Member 纳新1000人 - DC,Fans - 5000人(涨粉5k)- Twitter,学习实践计划活动启动。

B端合作。

  1. 目的:
    • 引入web3的项目机会及物质激励,给LXDAO提供对外项目合作机会(大项目)
    • 同时也给Buidler提供丰富的Web3实操上手经历(大项目+小项目)
    • 通过和流量平台合作,置换流量,引入新Member/Buidler
  2. 做法
    • 大项目包括和主流的公链、项目方、基金(如项目方需要市值1亿美金以上?)合作。BD主动reach out,合作伙伴关系目前包括以太坊基金会/scroll,目标可定位Q2每月新增一个大项目进行合作
    • 小项目包括上述标准之外的所有项目方,如国内其他DAO。BD不会主动reach out,但可以协助梳理BD List,外部项目方找过来时首先由于BD对接,明确需求,如果有深度合作(如项目开发)则经过专家小组审核,如果日常合作(如ama)交给运营对接即可 - Pr 宣发(经费)
    • 和Web2或Web3流量平台(如即刻/bnb)合作,基于Campaign或者合作做品宣,吸引用户入驻LXDAO。1 个

Project 增长

(优先级,focus 在1-2个项目,对接到项目增长具体的运营负责人。)

  1. 培养 or 找到项目增长的人才。
  2. PR

用户促活

活跃用户定义

  1. 在 LXDAO 参与项目 80% - 结果-找 PM 拿表,参与时长,激励总和 LXP 和 U

  2. 治理投票 20%(参与工作分类发送特定的Poap )

    • 社区活跃度(社区会议,DC 打卡,论坛项目讨论)
    • 项目参与度:固定岗位,赏金任务,报酬数量
    • 治理率
    • 提案发起率
    Name Number ratio Goal
    参与项目的人数 22+10(Core member) 59% 50-60
    参与社区活跃的人数A(社区会议)(大于 10) 11+10 38% 35-40
    参与社区活跃的人数A(社区会议)(大于 2) 25+10 64% 50-60
    提案发起人数 9 16%
    参与治理的人数 LIP0 后 2 次提案 40%(23+17/54*2)

好的生态是维持团队发展的基石,加油加油加油,期待LXDAO新赛道 :hugs:

1 Like

Goal

根据 2023 年 LXDAO 的目标:30+ Projects,230+ Buidlers,100k+ influences,根据当前的 11+ Projects,50+ Buidlers,12k+ influences,Q1(4月-6月) - Q2(7月-9月) - Q3(10月-12月),运营目标拆解到每个季度为6+ Projects,60+ Buidlers,30k+ influences

Q1季度

  1. 成员新增:60+,Buidler 的身份由治理小组确认,运营小组提供 Pre - Buidler(Buidler候选人) 60人-把控质量,Member 120人。
  2. 发起学习实践活动 x 1
  3. 提升品牌影响力
    1. 拓展B端合作:大合作方 x 1,BD流量平台 x 1,
    2. 粉丝增长:
      1. Twitter:待定
      2. 其他平台:待定
  4. 协助新增项目 x 待定
    1. 新增的项目可以为设计项目、研发项目、市场营销与运营、内容等。
1 Like

感觉可以和其他的社区联动,举办更多的分享活动

嗯嗯,是的,都会放在实践学习活动这里,做成系列的持续性的合作活动~

要做的事情挺多的,可以把团队配置、预算也写上,看资源是否能匹配。

关于运营目标,个人有一个不成熟的小想法,与大家一起探讨:
是否应该基于LXDAO的研发交付优势,优先聚焦B端合作这块(参与大小项目的建设)

好处:
一方面获得Grant或者其他收益,积极融入各个生态,扩大LXDAO的影响力,另外一方面以能参与实际项目建设吸引更多Builders加入,也能更好的促活

其他原因(只是个人理解):

  1. 做深度投研项目报告和新人教育,不一定能比BuidlerDAO有优势;
  2. 做线上线下互动和各类AMA互动,不一定比MoleDAO有时间&先发资源资源和优势;
  3. LXDAO的研发交付能力在华人DAO里面算很强的,即使短期类似软件外包方式,但是也许可以很好的自负盈亏,降低融资的压力,而且参与大小项目能更好的理解行业趋势,为自己孵化项目建立基础。
1 Like

非常的认同!!Tony 平时不说话,一说就很精辟哈。

需要利用好 LXDAO 的优势,错位竞争,加强合作。我的想法还是项目驱动的发展,通过教育类项目学习和吸引大家加入和增加水平,通过实战类项目做出实际产出和贡献,收获经验和实打实的资金。最后变成一个比较强的去中心化研发组织,在项目研究和开发上有比较多资源,有什么新领域或者想法可以快速组队落地,也可以对某些新的生态产生助推。

比如 MyFirstLayer2,参与的人对 Layer2 更加熟悉,产出的东西让更多人了解 Layer2。但是不是一篇篇文章这么简单,也不是一些 spaces 或者 AMA 互动。EIPs Fun 也是这样的思路。我还在筹划开源书、面向研发的产研系列教程等。这是我们教育部分的特长和优势。

通过教育引入更多的人进来,看到自己可以参与的项目积极参与,通过公平分发合约等实现多劳多得。

此外, @sanzhi 这个帖子信息量有点大而且凌乱了。接近提交提案的时机了,你能参照 Proposal: Financing Working Group proposal - #12 by Bruce_LXDAO 这样,写一个相对正式完善的提案我们进一步讨论吗?英文版。

可以组织一些工作坊,比如针对某些生态和新项目,申请一些资金,有上课,然后同学来听,布置作业,指导作业,完成的同学分享资金。也是不错的运营活动,我觉得比黑客松效果要好的多,我们可以尝试一下,后面变成我们的一个特色服务。

还有诸如 Web3 研发领域的 state,偏公益性的开发者报告,发布年报也是比较有特色的项目,类似 State of JavaScript 2022 域名已经注册好了。缺少运营的协助推动。

下一次类似香港 Web3 嘉年华的活动,可以提前做准备,宣传材料,项目路演等,这次热度还挺高的。